Affiliating with Success

| Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when and pioneered the practice of paying third parties commissions for online leads and sales.

Patagonia Launches Blog

| Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

On the ad side

| Sherry Chiger

According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than