Amazon Prime Day
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
The date for Amazon Prime Day was accidently leaked to the public, reportedly starting at midday on July 16 and running through July 17. Should these be the actual dates of Amazon Prime Day, it would make it the biggest shopping day for the marketplace giant. Here is a look back at Amazon Prime Day 2017.