Affluent consumers are becoming more price sensitive when it comes to embracing industry disruptors like artificial intelligence, Amazon and mobile technology to compare prices. See what is driving this trend and what it means for both discount and full-priced retailers.
In 2017, we saw a tremendous number of changes happen in the retail industry. Artificial intelligence and virtual/augmented reality were just starting to take flight in terms of marketing to customers. Here is what several experts predict for 2018.
Considering that the average American spends almost half their day tied to a screen, it’s no surprise they start their shopping journey online. Here are some helpful tips to consider that will prevent you from ending up getting eaten for lunch by Amazon.
Every channel in the shopper’s path to purchase is expected to play a major role this holiday season, according to a study by Astound Commerce that detailed several key success factors for retailers. See what these factors are and how retailers can benefit from them.
Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.