Retailers cannot ignore the force that is Amazon, because they’ve been a game changer in the world of ecommerce, making their name synonymous with online shopping. But are shoppers in other markets getting the same outstanding customer experience that millions of loyal Prime members in the U.S. have come to expect? Here are tips on how merchants can capitalize on Amazon’s weaknesses in cross-border ecommerce by differentiating after the click.
Amazon launched its first Amazon Go store on the ground floor of a building in its sprawling Seattle headquarters. Shoppers simply walk out of the store after scanners add up the purchases, send them to an app and have it deducted from their account. See what else the disruptive location has in store.