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GA4: Unraveling the New World of Google Analytics

| Mike O'Brien

The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.

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Ecommerce Dashboard Fatigue: Overcoming It with GenAI

| Oren Raboy

Ecommerce experts don’t need more data or better analytics; they need a way to rapidly translate data into actionable insights. They need to understand how their products perform relative to the market. This entails evaluating multiple competitors across various marketplaces and categories. They need to move beyond sales to achieve objective measures of success and overall company growth.

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Three Ways a Data-Driven 3PL Impacts Retail Fulfillment

| Chris Jarvis

Third-party logistics (3PL) providers play a pivotal role in guiding brands through the continuing evolution of retail and ecommerce. Brands aiming to adapt and excel need 3PL partners that leverage industry expertise, data and technology. This helps them enhance efficiency, promote collaboration and drive fulfillment innovation. Here’s how innovative 3PLs are spearheading this change. 

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Winning the First Mile to Navigate Economic Uncertainty

| Rodney Manzo

With all the focus on winning in the last mile, companies need to pay more attention to critical first mile success, addressing the various headwinds that beset it. Brands need to strike a balance in optimizing the first mile that address efficiency, affordability and overall performance. Here are two critical areas to address in order to help you mitigate risks and assure a seamless flow of goods.

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Kroger’s 84.51° Labs: Pushing the Boundaries of Data Science

| Mike O'Brien

Kroger and its data arm, 84.51°, have launched a Science and Technology Solutions team. The focus is on delivering science and technology solutions that revolutionize customer engagement in retail. Andrew Cron, Chief Scientist and SVP of Science, and Barbara Connors, VP of Strategy and Acceleration at 84.51°, explain more in this podcast.

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The Best Marketers Experiment Every Day

| Nikita Bykadarov

How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.

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Retailers Defining the Future with Data

| Susan Jeffers

Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time. 

How Intelligent Fulfillment Helps Meet Consumer Demands

| Michael Johnson

Increasing demand for next-day and same-day delivery is forcing companies to adopt new strategies and restructure traditional methods to compete. How can you evolve from surviving to thriving in a disrupted economy? Intelligent fulfillment is one way, a multi-layered strategy powered by data and analytics.

How Data Addresses Unavoidable and Avoidable Returns

| Ken Fleming

With the imperative to reduce returns shipping costs, it’s no wonder SMB fulfillment teams increasingly look for data trends. Patterns can help identify recurring fulfillment errors, which can be eliminated to help reduce avoidable returns. But as the stakes continue to rise, how do you address “unavoidable” returns?

Profitero Raises $20m in New Round, Brings in Ad Industry Veterans

| Mike O'Brien

Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.