Meet the 2012 MCM Awards Judges

| Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

How to Avoid the Dreaded Spam Folder

| Erin Lynch

So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.

Best Practices to Improve Site Search

| Eric Tobias

Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.