Cyber Monday Sales Reach Record High
Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.
Analytics
Direct Sales, Ecommerce Key Big 3Q for Williams-Sonoma
Kitchen/home goods merchant Williams-Sonoma posted impressive numbers for its third quarter ended Oct. 28, punctuated by a 14.7% rise in direct-to-customer sales and a 16.7% increase in ecommerce revenue. Direct-to-customer sales accounted for 47% of the company’s total third-quarter revenue.
How to Reach the Cross-channel Consumer This Holiday
How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.
Stony Creek Brands COO Guiding Light Through Superstorm Sandy
Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.
Things Look Brighter for Carolina Rustica
After being acquired by Mattress USA last month, Richard Sexton, president and CEO of furniture and home decor merchant Carolina Rustica,said his business can now focus on what it does best.
5 Tips to Boost Customer Satisfaction Around the Holidays
The holiday season is nearly upon us, and consumers aren
Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges
Doug Smith, vice president of operations at Shepler
How the Customer and Service Rep Relationship is Changing
With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.
How Effective Site Search Can Boost Sales
During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.
Storify: Tweets from #DMA12, Part 1
Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant