Amazon Announces Three Fulfillment Centers in Texas

| MCM staff

Amazon.com today announced plans to open three new fulfillment centers in the state of Texas, creating more than 1,000 jobs. The sites, which will utilize advanced technology to help fulfill customer orders, will be located in the cities of Coppell, Haslet and Schertz.

Why Your CMO Needs to Guide Your Ecommerce

| Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Differentiating an App from a Website

| Bob Moul

When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.

Fulfillment Companies Target 3 Ecommerce Trends for Business Expansion

| Mike DeFabis

Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.

How Targeted Media Helped Acer Increase Sales 138%

| MCM staff

Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.

Tablets See Record in Searches, Surpassing Mobile Ad Spend

| MCM staff

The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.