Case Study: Orvis Moves to Multichannel Media Production System

| Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

Cyber Monday Sales Reach Record High

| MCM staff

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.

Direct Sales, Ecommerce Key Big 3Q for Williams-Sonoma

| Jim Tierney

Kitchen/home goods merchant Williams-Sonoma posted impressive numbers for its third quarter ended Oct. 28, punctuated by a 14.7% rise in direct-to-customer sales and a 16.7% increase in ecommerce revenue. Direct-to-customer sales accounted for 47% of the company’s total third-quarter revenue.

How to Reach the Cross-channel Consumer This Holiday

| Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.

Things Look Brighter for Carolina Rustica

| Jim Tierney

After being acquired by Mattress USA last month, Richard Sexton, president and CEO of furniture and home decor merchant Carolina Rustica,said his business can now focus on what it does best.