TikTok mobile app feature

TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

Fortifying In-App Messaging with Payments

| Oren Levy

With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.

The App Revolution for In-Store Retail

| Daniela Forte

Technology has come a long way especially in retail. It has not only evolved, but it has assisted in-store sales. This infographic by StoreTraffic, highlights how technology can be useful online and in physical retail stores.

How App Commerce Is Evolving

| Daniela Forte

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a tranactional app. See how apps are evolving in commerce.

Mobile App Marketing Grows Up

| Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

Lessons Learned: The iOS 7 Transition for Retail Apps

| Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.