Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.
Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.
Millennials parents today prefer to shop in-store when it comes to back-to-school shopping. This infographic by Citi Retail highlights when millennials prefer to shop for their children and how they prefer to shop.