freight consortium trucker on lonely road feature

Freight Consortium Looks to Create API Standards

| Mike O'Brien

A freight consortium made up of J.B. Hunt, Uber Freight and Convoy is looking to create an industry standard for using application programming interface (API) connections to share data among partners in order to solve freight scheduling challenges, initially addressing full truckload (TL).

personalization chick on phone

Retailers Defining the Future with Data

| Susan Jeffers

Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time. 

What McKinsey’s Store Can Teach Brands About Customer Data

| Gretchen Scheiman

The quest for customer data is expensive and filled with frustration. How many brands are truly ready to invest in wild new experiments like those at McKinsey’s store at the Mall of America to collect more customer data when they can’t even access what they already have? A smart data approach may be the answer to this dilemma.

Why Your Company Needs a Data Attitude Adjustment

| Shawn Myers

In 2019, it’s no longer possible to deny the coming of data-driven disruption, which has touched industries from video gaming to grocery stores. Here is how companies can effectively use data to enhance the customer experience.

How Using the Right Customer Data Yields Better Personalization

| Mike Austin

Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.

unified commerce

Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

The Dawn of AI and the Beginning of the End of Dark Data

| Steve Cox

Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.