The Retail Customer Puzzle: When to Reactivate, When to Write-Off?

| Denise DeSisto

It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing. Winning in this retail environment requires keeping an eye on all customers, even if they are not living up to loyalty expectations. There needs to be an approach that balances both loyalty and engagement. Here is how to make this balance possible.

How More Brands Are Choosing to Build Loyalty by Giving Back

| Daniela Forte

When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.

Why Brands Have a Gen Z Loyalty Problem

| Ed Burek

When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.