BooJee Beads Gets Conversion Lift from Product Videos

| Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

Infographic 4 Tips to Increase International Sales

| Erin Lynch

If you sell internationally you might have noticed the recent trend of overseas shoppers adding just as many items to their shopping carts as their American counterparts but abandoning in higher rates. So what can merchants do to get that international shopper? Take a look at the infographic to not only get a better understanding of the shopping habits for the international shopper but also a few tips on how to convert them.