cross-channel communication shouting kid feature

Set Up Your Cross-Channel Communication for Success

| Zack Botos

An outreach approach utilizing cross-channel communication – often including text, email, in-app and push notifications – is able to grasp actions that are actually driving a consumer decision to convert. You can then determine which tactics, or series of tactics which triangulated that consumer, ultimately generated the sale.

Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs

Data on Multi-Device Customer Journeys Yields Benefits for Retailers

| Daniela Forte

More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.