Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon,

Navigating the Bumpy Road to Cross-Channel Attribution

| Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.

Macy's, Bloomingdale's, Deliv, same-day delivery, Amazon, ecommerce

Macy’s Addresses Omnichannel and Same-day Delivery

| Erin Lynch

While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

Big Operational Changes Needed for Holiday 2014

| Kevin Sghia

If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.