TUNING IN

| Shari Altman

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many

Lights, Camera, Campaign!

| MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making

The Art of Relocating

| MCM staff

Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and

Picking the right one

| Liz Kislik

In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.

In the Pink

| Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit

Consider the source

| Mark Del Franco

When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include

On the Campaign Trail

| MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep