As more and more merchants focus their ecommerce energy into creating a customer-centric organization, one of the best ways to set yourself apart from the competition is through your returns policy. Regardless of why a consumer returns a good, there are ways for merchants to develop an effective and efficient returns process that keeps customers coming back for more.
With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.
With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.