Using Data to Better Manage Customer Relationships

| Daniela Forte

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.

Google, Facebook, Instagram, Whatsapp Face GDPR Related Lawsuits

| Mike O'Brien

The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.

Over a Quarter of Organizations Worldwide Not Ready for GDPR Compliance

| Mike O'Brien

More than a quarter of organizations globally are not prepared to comply with the European Union’s new General Data Protection Regulation (GDPR), which went into effect May 25, according to a survey conducted by SAP Hybris. See what else the survey revealed about compliance efforts, or lack thereof, as the major directive impacts the use of customer data worldwide.

Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.