Retail Transformation: Strategies to Make “Fulfill From Store” A Reality

| Brent Felker

It’s hard to escape the chatter claiming the death of the traditional retail store. And, when stores do go bankrupt, we hear the same explanation: Ecommerce and direct-to-home delivery has turned brick-and-mortar retail into an outdated model for serving customer needs and desires. Here are some key areas to think about when fulfilling from a retail store.