Holiday Digital Shopping Dominated 2017: Here’s Why

| Rick Kenney

This year, shoppers pulled their holiday digital spending earlier than ever, marking a massive shift. Instead of waiting for Black Friday and Cyber Monday deals to hit, they started the Wednesday before Thanksgiving to get a jump on holiday shopping and that momentum carried on throughout the weekend.

Black Friday Sees $5.03 Billion in Ecommerce Sales, Up 16.9%

| Mike O'Brien

A record $5.03 billion was spent online this Black Friday, up 16.9% from $4.3 billion in 2016, according to data from Adobe. It’s also been a very mobile holiday thus far, with more than half of ecommerce traffic coming through smartphones or tablets for the first time, Adobe reported.