Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.