Why More Data is Creating Problems for Marketers

| Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.

Why Ecommerce is Both a Burden and a Boon for Retailers

| Smadar Landau

Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.

The True Cost of Cybercrime in Ecommerce

| Daniela Forte

Cybercrime in ecommerce is not a joke today. Data breaches are on the rise since 2013 and it is important that retailers are aware as we go into 2017 full-steam ahead. This infographic by BigCommerce and Symantec provides a deep dive look at how cybercrimes will impact retailers in 2017.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

3 Tips to Embrace Customer Data All Year Long

| Kathy Menis

While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.

How to Focus On Customer Data

| Daniela Forte

Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.