Organizing Data: Tagging Your Way to Digital Marketing Holiday Bliss

| Jeff Deisner

Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.

What Data Can a Beacon Actually Collect?

| H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

Data Breach Affects Target’s 4Q U.S. Sales

| Tim Parry

What did the major data breach at Target mean for the merchant’s bottom line? It meant fewer consumers shopping at the mass merchant, as well as a $17 million net expense related to the data breach investigation. Target announced Wednesday that sales for its U.S. segment in the fourth-quarter decreased 6.6%.