Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.
Cybercrime in ecommerce is not a joke today. Data breaches are on the rise since 2013 and it is important that retailers are aware as we go into 2017 full-steam ahead. This infographic by BigCommerce and Symantec provides a deep dive look at how cybercrimes will impact retailers in 2017.
While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.
Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.
Retailers of all sizes are using APIs to innovate faster, create custom solutions quickly and better serve their customers. So how can it help your business? Here are several ways that APIs could benefit your business.
Retail has always been a beast of its own. There is simply no room to make a misstep in the current retail environment. Here are five ways data improves retail experiences.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.
The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.