Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.
An email marketing strategy is only as good as your database, but you can run into two main types of problems. Your email list may have a lot of irrelevant contact records, most of which are not in the right target audience and thus aren’t interested in your offer. Or you may suffer from poor email list hygiene, with lots of inaccurate, incomplete, invalid, out of date, inconsistent or otherwise unusable information. Here’s how to assess your list.
The California Consumer Privacy Act or CCPA, which will take effect on Jan. 1, 2020, aims to enhance privacy rights and consumer protection for residents of California. Yet it impacts all industries, and some of its requirements are particularly challenging for retailers. Here are some considerations of what will be required for CCPA compliance.
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.
The National Retail Federation reports online retail will grow 8% to 12% in 2017 – up to three times higher than the growth rate of the broader retail industry as a whole. Here is what you need to do in order to protect your data.