Why Marketers Need to Pay More Attention to Imagery

| Chris Zacharias

The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.

JamesAllen.com Seeing Success with Video Marketing

| Mike O'Brien

Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.