How Keds Is Transforming in a Digital World

| Daniela Forte

Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.

The Abandoned Shopping Cart: What Customers Want in a Checkout Experience

| Mohammed Ali

Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!

Target Corp.

Target Reports Robust Growth in Digital Sales

| Daniela Forte

Digital sales have seen robust growth for Target in the third quarter. CEO and chairman Brian Cornell said during a third quarter earnings call that digital sales grew more than 26% and has grown more than 20% year-to-date. See what other plans Target has in place for its digital channel.

MakerBot Achieves Engagement Success on its Website

| Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

Creating a Commerce-Enabled Community

| Carolyn Beal

As mobile and online shopping become increasing popular, all retailers are looking for ways to break down silos and provide a seamless digital experience. Retailers are having to move beyond the barriers to bridge in-store, online and the mobile experience.