Why Retailers Should Digitize Gift Cards This Spring

| Euphemia Erikson

As consumers begin the hunt for perfect gifts, the pressure is on for retailers to get extra creative in their strategies. Digitizing gift card offerings can be the key to gaining an edge up on the competition. If you haven’t gone digital yet, here are four reasons to make the move today.

Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

Instacart Acquires Unata for $65 Million

| Daniela Forte

Instacart announced that it has joined forces with Toronto-based Unata, a digital solution platform that will provide Instacart the ecommerce tools it needs to evolve in online grocery shopping. See how Instacart plans to go up against Amazon with this acquisition.

How Keds Is Transforming in a Digital World

| Daniela Forte

Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.

The Abandoned Shopping Cart: What Customers Want in a Checkout Experience

| Mohammed Ali

Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!