Predictive analytics is increasingly being used to fine-tune marketing strategies by forecasting which products are most likely to be purchased by which customers, while also influencing buying behavior. It’s the power behind the suggestions of other items you may like when browsing or shopping online. Here’s how it can benefit your ecommerce business.
You expend big sums of money to launch websites, acquire customers, put contact centers and fulfillment in place, but how do you actually monitor customer service performance? To avoid the kinds of issues that can cause even loyal shoppers to vote with their feet, here are 5 tried-and-true ways to improve your customer service.
Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.
Metrics to track and manage distribution center performance need to be meaningful, actionable and objective in order to impact performance and the business, attendees were told at Parcel Forum 2016. See what the head of direct-to-customer operations at Boot Barn had to say about how DC metrics support overall business goals.
As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.