Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.
Metrics to track and manage distribution center performance need to be meaningful, actionable and objective in order to impact performance and the business, attendees were told at Parcel Forum 2016. See what the head of direct-to-customer operations at Boot Barn had to say about how DC metrics support overall business goals.
As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.
To do battle with Amazon, many DTC companies are looking to expand their distribution center network. But how do you weight the variables in terms of location, facility costs, inventory, transportation and shipping time, local labor and more? Here are 13 key points to consider in your decision process.
In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?
Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.