mobile commerce, retail geo-targeting, social media marketing, customer reviews

Retailers Continue Omnichannel Pivot as Stores Struggle

| Mike O'Brien

Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.

key performance indicators, KPIs, operations and fulfillment, warehouse/distribution Center, distribution center, direct-to-consumer, direct-to-consumer operations, performance metrics, employee productivity, employee coaching, manager training

Boot Barn Exec Shares Best Practices for DC Metrics

| Mike O'Brien

Metrics to track and manage distribution center performance need to be meaningful, actionable and objective in order to impact performance and the business, attendees were told at Parcel Forum 2016. See what the head of direct-to-customer operations at Boot Barn had to say about how DC metrics support overall business goals.

Abercrombie to Close 60 Stores as Q2 Sales Decline

| Mike O'Brien

As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.

American Eagle Seeing Benefits with Omnichannel DC

| Mike O'Brien

American Eagle Outfitters has improved performance at its omnichannel DC by pooling DTC and ecommerce inventory in an “all active” processing environment. See what benefits the company has seen in peak season and throughout the year since the facility went all-omnichannel last year.

Kohl’s Looks to Boost Store Sales with Omnichannel Push

| Mike O'Brien

To remain competitive and boost flagging store sales in a tough retail environment, Kohl’s is continuing to invest in omnichannel operations, executives said in a Q2 analyst call. See what else executives had to say about digital initiatives and the impact of Macy’s announced store closures.

warehouse, distribution center, fulfillment center, ecommerce, ecommerce fulfillment

13 Questions to Consider When Weighing a New Distribution Center

| Curt Barry

To do battle with Amazon, many DTC companies are looking to expand their distribution center network. But how do you weight the variables in terms of location, facility costs, inventory, transportation and shipping time, local labor and more? Here are 13 key points to consider in your decision process.

Automating Authenticity: Use Marketing Automation To Help Customers Convert

| Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Driving Sales Forward

| Maria Pergolino

Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.

power shopper

3 Predictions on How Omnichannel Will Be Omnipotent in 2016

| Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.