Abercrombie to Close 60 Stores as Q2 Sales Decline

| Mike O'Brien

As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.

American Eagle Seeing Benefits with Omnichannel DC

| Mike O'Brien

American Eagle Outfitters has improved performance at its omnichannel DC by pooling DTC and ecommerce inventory in an “all active” processing environment. See what benefits the company has seen in peak season and throughout the year since the facility went all-omnichannel last year.

Kohl’s Looks to Boost Store Sales with Omnichannel Push

| Mike O'Brien

To remain competitive and boost flagging store sales in a tough retail environment, Kohl’s is continuing to invest in omnichannel operations, executives said in a Q2 analyst call. See what else executives had to say about digital initiatives and the impact of Macy’s announced store closures.

warehouse, distribution center, fulfillment center, ecommerce, ecommerce fulfillment

13 Questions to Consider When Weighing a New Distribution Center

| Curt Barry

To do battle with Amazon, many DTC companies are looking to expand their distribution center network. But how do you weight the variables in terms of location, facility costs, inventory, transportation and shipping time, local labor and more? Here are 13 key points to consider in your decision process.

Automating Authenticity: Use Marketing Automation To Help Customers Convert

| Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Driving Sales Forward

| Maria Pergolino

Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.

power shopper

3 Predictions on How Omnichannel Will Be Omnipotent in 2016

| Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.

Vermont Country Store

Vermont Country Store On Creating Agents as “Shopkeepers”

| Mike O'Brien

What does it mean to have CSRs act not just as problem-solvers but as “shopkeepers”of your brand’s unique style? Kara Soulia, director of operations, and Melissa Lackney, operations training and development coordinator for Vermont Country Store, explain the concept, and how they train their agents to extend the down-home feel of the company’s trademark stores to every channel and interaction, while being alert for “cues and clues” that can lead to cross-selling and upselling opportunities.

Target Corp.

Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park

| Mike O'Brien

Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.