So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period:
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
Retailers are diving into online retail as consumers across the globe in both developed and devloping markets across the globe, according to this infographic by SnapParcel. Global online retail sales has seen an increase of 17% since 2007.