Why Not Pinterest?

| Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

The Top 5 Ecommerce Tests You Should be Running Right Now

| Ryan Lillis

Online retailers are always on the lookout for ways to drive additional revenue, accept during the holiday time, when merchants are generally focused on securing sales. But the smartest retailers are also concentrating on website performance and how to use the holiday shopping season to derive data. Here are 5 things you can do, right now, that will help increase conversion rates throughout 2014.

Walmart Sees One Billion Pages Views Over Cyber Weekend

| MCM Staff

Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.

Vitamin Shoppe Sees 17% Increase in Ecommerce Sales

| Erin Lynch

Vitamin Shoppe has announced its preliminary results for the third quarter which ended on September 28. According to the results, total net sales this quarter increased by 14% and ecommerce sales increased by nearly 18% compared to 2012.

Pet Product Merchants Differentiate Themselves to Succeed

| Daniela Forte

Pet products merchants Ruffwear, Dog is Good, Pet Lifestyle And You and Pup-Pee Solutions have found ways to differentiate themselves and succeed in business. Here’s what these four merchants are doing to differentiate themselves in the crowded pet products category.