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Singles Day Results in Line with Ecommerce Shrinkage

| Mike O'Brien

Singles Day, the prefab shopping holiday created by Alibaba in 2009, saw just 5% sales growth over 2021, experts polled by CNN estimated, compared to a 15.5% gain in 2021, as the inflation-fueled ecommerce slowdown and fresh COVID-19 lockdowns in China acted as a drag on results.

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Carbon Offset Program Offered by ShippingEasy Through Holidays

| Mike O'Brien

Realizing the demand from both its merchant clients and their end customers to address the heavy carbon emissions associated with ecommerce deliveries, especially around peak holiday season, platform provider ShippingEasy is offering a carbon offset program through Jan. 12, 2023.

black friday bot grinch

How Black Friday Became Bot Friday

| Kerry Coppinger

With Black Friday and Cyber Monday quickly approaching, retailers are gearing up, stocking inventory, hiring seasonal staff and even upping their cybersecurity. In this day and age, shoppers must be extremely careful when making purchases online, as bots are more sophisticated and damaging than ever before.

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Using Customer Delivery Personas as a Growth Tool

| Chris Jones

How do you create a positive delivery experience that offers consumers the choice they crave, translating your last mile delivery process into repeat purchases and brand loyalty? Retailers in the know are focusing on delivery segmentation to differentiate themselves, crafting customer delivery personas to inform their last mile deliveries.

USPS old mailboxes

USPS Sees Revenue Gain, Net Loss, Parcel Drop

| Mike O'Brien

The U.S. Postal Service reported a revenue gain for the year but an income loss, while parcel volume continued to drop relative to the 2021 pandemic surge, as the USPS like other shippers has experienced a slowdown in ecommerce-related business due to challenging economic conditions.

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DTC Brands: Optimize Packaging to Step Up CX

| Natalia Carr-Balogh

Consumers continue to embrace the ease and convenience of ecommerce, with sales expected to grow 9.4% and cross the $1 trillion mark in 2022, according to Insider Intelligence — and gettingĀ packaging right is a major delight factor for them. Here are four ways to make sure your packaging checks all the boxes.

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Open Ecommerce Platforms: Opportunity for Brands

| Ben Eachus

The anytime/anywhere/anyhow expectations of consumers today is increasingly upending the traditional sales funnel for brands, forcing them to think outside the box to best serve their customers. Brands and their shoppers need open systems, ecommerce platforms and services that support these omnichannel demands.

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Walmart Offers 50% Off Walmart+ to Boost Subscriptions

| Mike O'Brien

Walmart is offering half off on new sign-ups to its $98-a-year Walmart+ subscription program, an offer which expires today, in a bid to boost membership ahead of Cyber Weekend and the rush to the conclusion of the peak holiday season. The giant retailer is also throwing in access to early Black Friday deals starting Nov. 7.

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Cross-Border Ecommerce Focus of ESW, Mamenta Partnership

| Mike O'Brien

Dublin-based ESW and Mamenta of Littleton, CO have joined platform forces to offer brands and retailers greater opportunities to expand their cross-border ecommerce trade both on hundreds of global marketplaces and in their direct-to-consumer business.

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CPG and its New Direction: Emerging vs. Legacy Brands

| Karla Crawford Kerr

The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.