JamesAllen.com Seeing Success with Video Marketing

| Mike O'Brien

Online diamond bridal jewelry retailer JamesAllen.com, which has been seeing great success using video to market its products on social sites like Facebook and Instagram, said merchants need to adapt the content to the audience based on where they are consuming information and what they want to see. Find out what other recommendations the company has for successfully leveraging video content.

The Roadmap to a Trustworthy Ecommerce Site

| Daniela Forte

Is your ecommerce site trustworthy? There are several ways retailers should make sure they can provide a safe environment for customers. Here is a breakdown of places where your customers may have concerns, and how you can make them feel safe from beginning to end.

Making the Most of the Omnichannel Customer Experience

| Maria Haggerty

Although bankruptcies, restructurings and the closing of underperforming brick-and-mortar stores are rampant across the industry, these changes can be seen as an opportunity to adjust to evolving consumer behavior and let customers shop however they want to. Here are three key areas to consider as you rethink the omnichannel customer experience.

Amazon Wins Big Again on Prime Day

| Mike O'Brien

Faux holiday Prime Day 2017 was another huge win for Amazon as its biggest sales day ever, especially of its own devices, while it saw the biggest one-day gain in Prime membership, already at an estimated 85 million U.S. members.

QVC to Acquire Rival Firm Home Shopping Network

| Daniela Forte

Creating a mega-entity in the world of television shopping and ecommerce in general, QVC plans to merge with Home Shopping Network in a deal valued at $2.1 billion. Here is what executives from both companies had to say about what this will mean moving forward.

4 Tactics to Make Your New Ecommerce Store Rock

| Rotem Gal

With any ecommerce business, there is a fine line between success and failure. This is why you need to make all the right moves at the right time. Here are 4 tactics that will make your ecommerce store rock from day one.

Pier 1 Imports Sees 23% Ecommerce Growth in Q1

| Daniela Forte

Pier 1 Imports saw ecommerce growth during the first quarter of 2017. Ecommerce sales totaled $99.3 million, representing a 23% increase year-over-year. See how ecommerce played a role in overall sales and what the retailer is planning to focus on going forward.