The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales.
Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations.
For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.
In the month of July, retailers sent too many mass emails, with top offenders including Target, Saks and Neiman Marcus, according to data analysis from SmarterHQ that also noted about three-quarters of millennials are frustrated with too many marketing emails.
The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.
Marketers have come to rely on discounts to spur purchases on, but poor coupon management eats into margins and trains customers to wait or shop around. Here is how retailers can start focusing on their discounts and put together a plan to track and test incentives and redemptions.
Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.
Being an ecommerce business comes with its own set of unique challenges. For one, it’s very difficult to validate a real customer, and you can also face a lot of issues that come with unauthorized transactions—such as resulting chargebacks, which can cause even more financial loss. Here are seven tips that can help you detect online fraud.