Brands selling through stores and websites might see Amazon’s explosive growth as their biggest threat. In fact, the online giant may offer brands their biggest opportunity. Here is how some of today’s agile brands are growing on Amazon.
The Retail Industry Leaders Association (RILA), whose members include Walmart, Target, The Home Depot and Best Buy, wrote a 10-page letter to the Federal Trade Commission dated June 30 urging the FTC to look into competitive conduct by big tech companies such as Amazon, Google and Facebook.
Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.
Walmart is removing its products from the Google Express delivery service and the Google Shopping Actions platform, after offering them there for a little over a year in an effort to grow ecommerce sales and do battle with Amazon. Here is a look back at the Google and Walmart partnership.
Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. As a new or junior SEO, there are three main areas you need understand to get results.
Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See what other major retailers are part of Google Shopping Actions.
Google has had access to a tool that helps it track what online ads led to a sale in a physical store in the U.S. for the past year, which was made possible because Google paid for Mastercard transactions. Here is what Google had to say about the partnership.
The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.
Google plans to invest $550 million in Chinese ecommerce marketplace JD.com in an effort to expand its presence in Asia and help JD.com better compete with main rival and regional leader Alibaba. See why this could be a win-win move for Google and JD.com
Google’s new Shopping Actions lets consumers order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See which major retailers are partnering with Google and how it will change the shopping experience for customers.