90% of people on Instagram follow a business, and two-thirds of the people surveyed say Instagram enables interaction with brands. While there are plenty of post formats you can try, here are the best types of Instagram posts to drive better brand engagement (and not just mere double taps).
Nowadays, retail and DTC brands are using visual content such as product demo videos adnd how-to videos to make an entry into consumers’ hearts and minds. So, why should you use Instagram videos and how can they create buzz? Here are some compelling reasons, as well as some best practices for getting attention on Instagram.
First it was Facebook Shops, now it’s Facebook Shop live in the app, as the social media giant continues to roll out new features to support ecommerce and draw in sellers more familiar with established competitor marketplaces like Amazon or eBay.
Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.
Although Facebook Shops is being marketed to potentially distressed small businesses, large Consumer Packaged Goods (CPG) companies should be paying attention as they think through their own strategies, especially given the shift in consumer shopping behavior caused by COVID-19.
Instagram is a platform made for mobile apps. In fact, the desktop version doesn’t even measure up to the app from a feature perspective. Here are the risks of Instagram checkout worth knowing about.
The proliferation of counterfeit products has now gone digital and viral. No longer do people need to comb the streets looking for perfect replicas of Louis Vuitton and Gucci. Here is how counterfeit products are impacting the retail industry.
Instagram has launched an in-app checkout feature for retailers, which lets customers tap, view and purchase products from a brand’s shopping post, providing another revenue stream for the Facebook-owned company on top of advertising.
Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.