A&E: From TV to Web to print

| Stuart Miller

In recent years, most catalogers have jumped on the Internet bandwagon and started producing variations of their print titles online. Now A&E Television

A super service story

| MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

A Y2K FIX crisis?

| Mark Del Franco

If your catalog’s computer system is not yet Y2K-compliant, you may have missed the deadline. With little more than 12 months remaining before the year

After the marriage: moving in

| Mark Del Franco

As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate

A present from Asia

| Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Adapting to foreign list hygiene

| MCM staff

Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These

A simpler life ahead?

| Sophia Burke

If you don’t understand what consumers want now, wait until 2001, when three seemingly contradictory themes will drive consumer spending: spirituality,