Busting the Top 5 Ecommerce Myths

| Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

World-wide Peruvian Connection

| MCM staff

Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.

Firebox.com heats up stateside

| Tim Parry

When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar

L.L. Bean Leaning Toward Canada

| Tim Parry

In continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border.

Live from ECMOD: Prospecting The U.K. Way

| Sherry Chiger

London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.