Live from DMA06: FEDMA to Begin Research Initiatives

| Beth Negus Viveiros

(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.

British invasion

| Heather Retzlaff

The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots

A Look at the London DM Fair

| MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.

Five Key Developments in the U.K. Home Shopping Market

| Ray Morris-Hill

Explosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began

Worldwide via the Web

| Jim Okamura

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting

Ealing heads home

| John Fischer

After spending more than eight years in the U.S., optics and laser accessories manufacturer/marketer Ealing Catalog is returning to the U.K., where it