Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. The wealth of data being generated across these channels provide the retailer provide a memorable experience for the customer.
Finding innovative ways to market to consumers today is no easy task. Today, retailers are looking for various ways to enhance the customer experience and one of those ways is through SMS. This marketing strategy is particularly important since, according to Pew Research Center, 77% of U.S. adults are using a smartphone today.
Artificial Intelligence and predictive content are changing the way people are shopping today. Using AI, a retailer can provide chatbots as personal assistants. AI can also be used to predict what items a customer will like based on their shopping history, displaying those results as they go through the shopping experience.
Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.