Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.
Live chat is one way to directly connect with your customers during the shopping journey. However, the experience can vary dramatically from a wow to frustration, and everything in between. Here are some tips for creating best-of-breed live chat experiences to maximize conversions, average order value and CSAT.
Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.
Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.
It is being predicted that in five years that it will all be about video on Facebook and that it is a richer source of advertising for marketers. See how video can provide your consumers with just the right amount of content without losing their attention.
Olark Live Chat introduced Hummingbird, a mobile-friendly version of its live chat experience. Ideal for chat on smaller screens, Hummingbird helps small- to mid-sized businesses talk to customers who are making a purchasing decision on a handheld device.
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
One area of holiday planning that often gets overlooked until the last minute is online chat. Here are some tips about how to properly leverage your live chat.
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.
On average, only every 12th greeting leads to a chat. However, there is a lot of room for improvement, as exemplified by some of the business using well-customized greetings.