Attracting Consumers with Unique Data is the Next Big Thing

| Lori Mitchell-Keller

Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.

Eat & Tweet: Dishing on Memorable Moments

| Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Using NPS to Increase Customer Happiness

| Angie Stocklin

An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.

3 Ways to Build Customer Trust and Loyalty in 2016

| Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.

Customer Loyalty, Trust and Data Breaches

| Daniela Forte

Almost seven in 10 consumers feel its the business’ responsibility to protect their data. If financial data is stolen, 64% would be unwilling to buy from that retailer again. This infographic illustrates why it’s important to maintain a level of trust among your consumers.

What Drives Shopper Loyalty? (It Is More Than Lowest Price)

| Hayley Silver

To better understand brand loyalty, Bizrate Insights asked about 13,000 ecommerce shoppers “What is the primary reason you chose to buy from this retailer? Unsurprisingly, the top motivator was lowest price, but here’s what else shoppers said made them loyal to a brand.

Capturing Loyalty Across Generations

| Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.