Walmart Pays $16 Billion for 77% Stake in Flipkart

| Mike O'Brien

Ending weeks of back and forth, Walmart confirmed it is making a $16 billion investment in Indian ecommerce marketplace Flipkart, giving it a 77% stake, increasing its presence in the rapidly growing market and edging out a bid from rival Amazon.

Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

Godiva Expands Its Ecommerce Reach Beyond Amazon

| Daniela Forte

Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.

Toys ‘R’ Us Launches Online Marketplace

| Mike O'Brien

Toys ‘R’ Us announced it is launching an online marketplace in 2018, less than two weeks after declaring bankruptcy and saying it will keep its stores open through the process. The move makes Toys ‘R’ Us more competitive with eBay, where it has maintained an online store for more than a decade.