5 Tips to Elevate Your Mobile Commerce Strategy

| Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

Amazon Encouraging Mobile Shopping In-Store

| Tim Parry

The warning signs about confident consumers shopping on Amazon while browsing your store’s merchandise have been evident, and now the ecommerce giant is encouraging smartphone owners to do so.