IBM: Mobile Drove 14.3% of Black Friday Online Retail Traffic

| MCM staff

U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.

Forrester: Mobile Will Boost Online Holiday Sales

| MCM staff

The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touchpoints such as tablets and smartphones that give buyers more access to the Web.