Tracking the Mobile Millennial Shopper

| Daniela Forte

Today’s millennial is tech savvy and has never known a life without being online. This is why the millennial shopper not only wants to shop with you, but they want to engage with you. This infogram by Bronto Software offers insights behind the millennial shopper and what you should know about them.

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

7 Ways to Minimize Mobile Shopping Cart Abandonment

| Eran Feinstein

As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.

8 Things You Need to Know About 2016 Holiday Season Shoppers

| Tim Parry

Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.

Is Virtual Reality the Next Ecommerce Frontier?

| Daniela Forte

Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.

Redefining Mobile Engagement in 3 Steps

| Carla Fitzgerald

With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.