Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Mobile conversion rates saw great success over the holiday season. A new report by NetElixir shows how mcommerce did and what it means for retailers.
Mobile is ushering in a new era of retail, and the importance of embracing effective mobile strategies in retail cannot be overstated. Here are five strategies to prepare for holiday 2016.
The mobile market is clearly growing by leaps and bounds. With over half of all internet traffic coming from mobile devices, what are some of the tips for maximizing mobile commerce opportunities? Here are just three tips for retailers to increase mobile ecommerce sales.
Countless retailers are scrambling to get ready for what is considered the two biggest shopping days of the year – Black Friday and Cyber Monday. Here are three ways retailers can make the most of the holiday season along with a look back at past trends.
Shoppers will be using mobile devices far more this holiday season and online will overpower bricks-and-mortar when it comes to shopping. See what other results were revealed in a survey by Catchpoint and the Harris Poll about this holiday season.
Today’s millennial is tech savvy and has never known a life without being online. This is why the millennial shopper not only wants to shop with you, but they want to engage with you. This infogram by Bronto Software offers insights behind the millennial shopper and what you should know about them.
When businesses consider which communication channel to use when engaging customers, text messaging (SMS) is at the top of the list. Here are five reasons why SMS text messaging is a great way to engage with your consumers.
As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.
Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.