Is Your Company Ready for Tablet Commerce?

| MCM staff

Still wondering if a mobile channel is right for your business? Quidsi vice president of ecommerce solutions Josh Himwhich tells you why your answer is in your analytics. Hint: a lot of good little girls and boys got iPads for Christmas last year, according to post-holiday devices used to access diapers.com and soap.com. Himwich was interviewed my Multichannel Merchant senior writer Tim Parry on Oct 18, 2011 at Mobile Shopping Fall in New York.

Will Google Wallet Make NFC Mainstream?

| MCM staff

Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.

Is Geofencing Losing its Creepiness?

| Tim Parry

Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.

Why Steve Jobs Led the Mobile Commerce Revolution

| MCM staff

As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.

How to Know if Mobile Commerce is Right for You

| Ian MacDonald

Read any etailing trade publication or talk with any marketing consultant and you will quickly believe that you need a mobile website, yesterday. But not every retailer will benefit from a mobile site. Here is an example of how a mobile-optimized website was awesome at one company and simply not needed at another.