Mobile, Personalization, Relevance Key to Milennials at Steve Madden

| Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Staples Pilots Interactive Store Map for iPhone App

| Tim Parry

Staples today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers. See how it complements Staples’s other online and offline commerce initiatives.

mobile commerce

Smart Mobile Shopping Starts With User Experience

| Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?