What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.