How Retailers Need to Adapt to Millennial Shoppers

| Daniela Forte

Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.

Mobile Apps are Springboard for the Holiday Shopping Season

| Oren Levy

Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.

global ecommerce

SMS Engagement Can Amplify Mobile Results For Merchants

| Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

How Retailers Are Improving the Mobile Shopping Experience

| Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.