How Data Science is Driving Customer Satisfaction

| Sujay Kar

The ecommerce space is going through a major transformation where one-to-one marketing and personalization are driving innovations through technologies like machine learning. Here are five ways data science can help drive customer satisfaction.

New Model, New Metrics: Subscription Metrics Defined

| Andrea Bailiff-Gush

Using subscription metrics changes how you see customer data. Metrics are no longer simply about conversion rates or one-time transactions. Using subscription metrics means that your finance team transforms from mere cost accountants to true business value architects.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Why Data Silos are No Laughing Matter

| Lindsay Conwell

Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.

Week in Review: Amazon As Expected Buys Into Air Freight

| MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

3 Steps to Successful Data Convergence

| Roberto Ugo

A data convergence system that analyzes both online and offline data is your best bet for building an omnichannel presence because it enables you to create an engaging, hassle-free customer experience. Let’s look more closely at how to use data convergence in an omnichannel strategy.

Week in Review: Sears Goes Back to the Future

| MCM Staff

Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”

4 Data Points to Consider Before Holiday 2015 Begins

| MCM Staff

Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.