4 Tips for Identifying the Most Profitable Lead Sources

| Neil Rosen

While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Big Data a Big Omnichannel Driver

| Daniela Forte

Big data provides retailers in today’s omnichannel world an inside look at how they can improve both their websites and in-store experiences for customers. See which data will be able to help your business.

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?

| Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.